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February 10, 2010 AT 12:00 am

“Marketing to Millennials – The DIY movement”…

“The Hartman Group : Marketing to Millennials”… If you were born the mid 1970s to the early 2000s – you need to experience the DIY movement.

2. Experience the DIY Movement: Millennials are masters of customization and self-expression. Encouraged to express their opinions from the time they were children, Millennials are highly vocal about their needs and desires. They see themselves as co-creators and shop independent artists and sellers on Etsy.com. See for yourself, take a hip craft/sewing class at an urban sewing shop; read MAKE magazine and attend one of their events. For Millennials, everything is about “real” and “reality” and their knowledge and information empowers them.

Interesting to see DIY showing up in more and more places.


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2 Comments

  1. Humans are makers, no doubt. It goes back to the very beginning.

    It’s possible that there was a quiet period, when more people came to think of themselves as consumers in an industrial society. Through it all though, there were people who had home shops, or who got to work on the kitchen table.

    Maybe we’re just figuring out how to make home shops sensible again, at a time when a board-foot of clear pine costs more than a hand-held UNIX messaging computer from Target.

  2. That’s probably the change. In a “shipping culture” it matters more the volume a thing occupies than its internal complexity. That makes pine boards for a project cost more than umpty-ump million transistors in an Adafruit kit.

    It really is shocking to go to the hardware store and see raw wood cost as much as finished goods … but when it’s about shipping and stocking costs, I guess why not?

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