“The Hartman Group : Marketing to Millennials”… If you were born the mid 1970s to the early 2000s – you need to experience the DIY movement.
2. Experience the DIY Movement: Millennials are masters of customization and self-expression. Encouraged to express their opinions from the time they were children, Millennials are highly vocal about their needs and desires. They see themselves as co-creators and shop independent artists and sellers on Etsy.com. See for yourself, take a hip craft/sewing class at an urban sewing shop; read MAKE magazine and attend one of their events. For Millennials, everything is about “real” and “reality” and their knowledge and information empowers them.
Interesting to see DIY showing up in more and more places.