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June 14, 2010 AT 1:43 pm

Adam Sadowsky Engineers a Viral Music Video

A few months ago, we posted the music video for the song “This Too Shall Pass” by the band OK Go. This video features an elaborate “Rube Goldberg” device that interacts with the band and, in effect, becomes part of the composition. Since first appearing on the web the video has gone viral, and folks are wondering how it came to be. Here’s the TED talk by machine creator Adam Sadowsky about the process his team and the band went through to create that awesome video, and the engineering that made it so special.


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1 Comment

  1. Top Notch Work!

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