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December 6, 2010 AT 11:12 am

Rely more on “making physical products and less on financial engineering” – G.E. CEO

Pt 10637

For G.E. and Jeffrey Immelt, a Return to Basics @ NYTimes.com

G.E. has revamped its strategy in the wake of the financial crisis. Its heritage of industrial innovation reaches back to Thomas Edison and the incandescent light bulb, and with that legacy in mind, G.E. is going back to basics. The company, Mr. Immelt insists, must rely more on making physical products and less on financial engineering — a path that, he insists, is also necessary for the American economy as a whole.


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