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January 13, 2011 AT 12:11 pm

Light-up cereal boxes

Light-up cereal boxes. It’s hard to resist these…

Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we’ve ever seen, which can illuminate in stages to create an eye-catching effect.

But it’s not just eye-candy either, because the technology can also be used to power toys and other items to give a battery-free demonstration. The company also had a pack of Energiser batteries that were being charged on its magical induction shelf, ready for you to buy and use straight away.


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3 Comments

  1. I saw these briefly mentioned somewhere else, without video, thanks for posting it!

    I’m a little bummed that nobody’s talking about whether or not these boxes are recyclable. It seems unlikely that these can go into the normal paper/cardstock process as-is.

    This blog seems like a likely place to find someone who would know… anyone?

  2. The first thing I thought about when I saw these was also how they would fit into the recycling process.

    While the technology is pretty cool, at least this particular application seems like a waste of money. It would increase the overall cost of the product.

    But, we’re becoming accustomed to “throw-away” electronics so why should this be any different?

  3. Hi Josh,

    Not sure if the packaging idea will ever be seen on store shelves anyway. I was asking them off camera how much the technology will add per item and they would not say anything other than we are aligning ourselves with strategic partners.

    If you are interested in a bit more info we also interviewed this company.

    http://hackedgadgets.com/2011/01/13/charge-your-tesla-or-your-cereal-box-with-fulton-inovations-wireless-power-technology-called-ecoupled/

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