Oh, honey. Sony PlayStation’s (entirely fictional) Kevin Butler holds many (also fictional) positions within the company, but apparently none of them require him to keep up with (very real) news events. Travis La Marr (aka @exiva) tweeted the now-infamous PS3 METLDR root key towards Butler with the challenge to “Come at me.” What’s a spokeperson to do but confuse it for a Battleship reference and retweet the entire code? Obviously someone let him in on the joke, as the tweet’s since been removed…
“Kevin Butler” is a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything advertising campaign for the PlayStation 3 in North America. We expect Sony to sue him in fictional court shortly.
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