“I think, if your main reason for being in business is to maximize profitability, you must hate the work itself. We recently got in some custom-made-for-us tiddly winks made out of tagua nuts. They cost us $13 a set (of 25) and we sell them for $20 and donate the difference to charity. A profit-first business could never do that. It would miss out on the fun.
“It sounds stupid, but little unprofitable projects that aren’t huge time-resource sucks can pay their way without being profitable. Because they add to the fun, the make the business more interesting, and sometimes when you’re working on several projects that take a year or more to mature, you need quickies like this to keep you going. I value sustainability over that kind of profitability. I really want to be here as a business, because employing people is more important to me than super profitability.”
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