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“It’s tech married with the liberal arts and the humanities”

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Watching the live coverage today this Steve Jobs quote popped out

“This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are pos-PC devices that need to be easier to use than a PC, more intuitive.”

Perhaps Apple is positioning the iPad more of a creative tool now, iMovie, GarageBand… Regardless, if want to compete with the iPad, you better figure out what your “cause” is…


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