JB: And on the software side, do you see any threat to the way that kids might be growing up without enough access to start tinkering?
TO: I think there’s plenty of access for tinkering. It’s kind of like saying ‘oh my god, these people are tinkering on computers. What happened to the days when they used to tinker on cars?’ Tinkering goes somewhere else, but it doesn’t go away.
JB: On all your titles you’ve dropped digital rights management (DRM), which limits file sharing and copying. Aren’t you worried about piracy?
TO: No. And so what? Let’s say my goal is to sell 10,000 copies of something. And let’s say that if by putting DRM in it I sell 10,000 copies and I make my money, and if by having no DRM 100,000 copies go into circulation and I still sell 10,000 copies. Which of those is the better outcome? I think having 100,000 in circulation and selling 10,000 is way better than having just the 10,000 that are paid for and nobody else benefits.
People who don’t pay you generally wouldn’t have paid you anyway. We’re delighted when people who can’t afford our books don’t pay us for them, if they go out and do something useful with that information.
I think having faith in that basic logic of the market is important. Besides, DRM interferes with the user experience. It makes it much harder to have people adopt your product.
You’ve probably seen my paper from 2002 called “Piracy is Progressive Taxation.” I think that’s a really good metaphor. If you are extremely well known and have a very desirable product, then yes, you probably do suffer a bit from piracy, in the same way that if you make a lot of money you pay more in taxes than if you don’t make any money. But we generally accept that tradeoff because you know we use the money from the people who make a lot of money to help the people who don’t.
In a similar way, the exposure that you get from free content actually helps drive visibility and awareness for people who are unknown. So we’ve always sort of taken the approach that on balance it’s OK, and we’ve also taken the approach that it’s more important to establish social norms around payment. The way that you do that is by honoring people and respecting how they act, people pay us because they know that if we don’t get paid we don’t do what we do.
For years we’ve donated our returns (you get returns from Barnes and Noble with stickers on them and you can’t resell them) and we send them off to Africa and Eastern Europe to be donated. What do we lose when somebody else gains?
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Python for Microcontrollers — Python on Microcontrollers Newsletter: CircuitPython 8.1.0 and 8.2.0-beta0 out and so much more! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi
Adafruit IoT Monthly — AI Teddybear, Designing Accessible IoT Products, and more!
"People who don’t pay you generally wouldn’t have paid you anyway." This say it all!
Better to share and promote growth than control and snuff out creativity. When multiplying an idea by sharing it doesn’t lose any value but it does greatly increases the ideas potential.
I honestly couldn’t have put it better myself. Having your work viewed is something that money can’t buy. You can plaster advertising everywhere, but it doesn’t mean that anybody is going to take any notice.
"People who don’t pay you generally wouldn’t have paid you anyway." This say it all!
Better to share and promote growth than control and snuff out creativity. When multiplying an idea by sharing it doesn’t lose any value but it does greatly increases the ideas potential.
I honestly couldn’t have put it better myself. Having your work viewed is something that money can’t buy. You can plaster advertising everywhere, but it doesn’t mean that anybody is going to take any notice.