Icon of the dot-com boom, Wired escaped the fate of the other tech magazines of the go-go ‘90s by embracing a broader editorial mission. Under the patronage of Condé Nast, which bought it in 1998, and editor Chris Anderson, Wired has become an agenda setter and a digital beacon for the company. Though it took a beating during the recession, Wired’s ad pages soared last year—up 24 percent—earning the wonky title new respect in a publishing house of fashion glossies.
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