Parallax Semiconductor is a new company, spun off from Parallax…
Parallax Inc. announced the creation of a new division, Parallax Semiconductor. According to Parallax Inc. Vice-President Ken Gracey, the new division has been formed specifically to focus support for OEMs with volume commercial applications using the company’s ICs.
Initially the company’s chips, such as the innovative Propeller multi-core MCU, were primarily used in their own products. Now the company is taking their IC strategy to the next level in response to growing interest from commercial OEMs. “As our chip sales to outside customers grow, we understand they benefit from our ability to tailor a technology and business relationship that uniquely meets their needs. We want to make it easy for commercial customers to exploit the advantages our chips have to offer. Parallax Semiconductor gives us an organization designed from the ground up to do just that.”
Gracey notes the creation of the new group has no impact on the existing Parallax business. “Parallax continues full-speed ahead with our historic mission serving a diverse range of customers and applications with innovative products. Parallax Semiconductor simply extends that mission to meet the needs of a larger commercial audience.”
The new division can offer custom design services and turnkey product design and manufacturing, allowing OEMs to speed time to market and reduce their own development costs. Gracey points out that “Starting with a clean sheet of paper, Parallax Semiconductor offers the flexibility and quick response OEMs need to get the most from our technology. It’s a simple model that combines a growing library of application examples and proven software with customer-specific support from a dedicated staff of Field Application Engineers.”
Distribution in the United States and Europe will be through Digi-Key, Mouser and Parallax Semiconductor. Chinese distribution will be through the Parallax China’s headquarters in Shenzhen.
Wow, does this mean the propeller chip was doing well enough to fork off a shop completely devoted to it? And/or a way to have professional services bundled around selling their flagship chip.