Dozens of tour buses have added the tiny town of Elma, N.Y., as a stop this year. On their way to scenic sites like Niagara Falls, these tourists are squeezing in a visit to the Made in America store.
Shop owner Mark Andol climbs aboard a bus and tells the riders that shopping here is a patriotic act.
“When you walk through them doors, I guarantee when you’re shopping — the homework’s been done — it’s 100 percent made-in-America products. Made in this country by American workers, and the money stays in our economy. So, enjoy yourself,” he says.
Customers pour into the spacious building, which used to be a Ford dealership. American flags and patriotic quotes adorn the walls.
Gloria Giesa of Vaselboro, Maine, says she always looks for “Made in the USA” labels when shopping. But this store saves her the trouble.
“Makes me think of when I was young and everything was American. And that’s the way it should be,” she says.
So far, principle hasn’t turned into a profit. Any money the store has made has gone into acquiring new products. Sales have doubled from this time last year, thanks to word of mouth and visits by out-of-towners.
Franchisees are already planning to open more Made in America stores, envisioning it as the next Wal-Mart — without the foreign goods.
Interesting concept store.