If you hang out on Twitter, you’ll quickly get used to seeing tweets that use a URL shortening service like t.co or bit.ly or tinyurl.com. These are basically redirector sites. Say if you have a really long URL, it may take up more space than you have available with a 140-character SMS service.
Of course, if you’re a big company like google or facebook, you may get your own shortener that hints at the original url, like goo.gl or fb.me. We post a bunch of links to twitter all the time, and we sometimes put URL’s on stuff so we thought it would be pretty cool to have our own shortener. That’s when we realized, hey we could get a .it (Italian) domain and have our shortener be adafru.it! We quickly registered it, and set out to install our own shortener…
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