With so many ideas pouring in, Kickstarter could adopt a passive stance and simply let “the Internet” take over. But instead, approved projects often get a little advice: make a video, adjust your rewards, lower your funding goal and so on. Kickstarter is as much about unlocking creators’ marketing potential as their creative potential. The company takes a cut — 5 percent — of the money raised on successful projects. (The transactions are processed through an Amazon.com service, which takes a slightly smaller cut.) The founders say it is profitable.
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