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September 8, 2011 AT 5:49 pm

LEDs and EL Panel in Back to the Future NIKE shoe…

Bftf-Reveal 1

Bftf-Reveal 2

Bftf-Reveal 3

LEDs and EL Panel in Back to the Future NIKE shoe

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.
The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II.

The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG – It’s About Time.

Does not appear to be self-lacing though. Regardless, good cause and it will be interesting to see how NIKE actually made these.

More photos here.


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2 Comments

  1. That’s awesome. 🙂 I don’t know that I would wear them myself, but I don’t think this is a fad that will go away either – only grow and evolve over time.

    Major techno-style points IMHO!

  2. I would personally love to see Jean-Paul Gaultier design an entire collection around these shoes. And then I would like to photograph the entire line.

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