The third way to make the customer smarter is by connecting customers into a collective intelligence.
When personal computers first entered the marketplace in the mid 1970s, user groups sprung up everywhere to assist the perplexed. Anyone could attend a monthly meeting and swap useful tips about how to set up a printer, or get an upgrade program to work. It was all informal, and free, and democratic; those who knew, told; those who didn’t know, asked questions and took notes. Each specific computer platform spawned local user groups in major cities. There were user groups for “orphan” equipment such as Amigas, and video game consoles, and of course for Macs and DOS-based PCs. Some user groups grew to have tens of thousands of members and some ran their own free software emporiums and had budgets in the millions of dollars.
Read more. We like to think we have not only the smartest, but also the coolest customers 🙂
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Kickstarter Hardware Studio
Wearables — A soft glow
Electronics — Through Hole SMD
Biohacking — Ultra Runner Kilian Jornet Summits Everest in 26 Hours
No comments yet.
Sorry, the comment form is closed at this time.