This is the story of Sugru, but it’s also a great story about seeing the potential in something and making your idea a reality.

As part of the 2010 Science Week lecture series, inventor Jane Ni Dhulchaointigh tells us about how she created the new material Sugru while she was studying product design in the Royal College of Art in London in 2003. She explains how her interest in change and adaptability allowed her to invent this silicone based adaptable material.

Of course, you can pick up some Sugru in the Adafruit shop.

And a note for the folks who might be interested, Ireland’s next Science Week is coming up November 13-20.