littleBits starter kits v0.2, Ayah writes –

After we sold out the first run, this just in, just in the nick of time for the holidays! We’re happy to announce the arrival of the leaner, meaner (and cheaper!) littleBits starter kit v0.2! littleBits is a kit of modular electronics that snap together with magnets for prototyping and play.

Starting NOW, you can now get your hands on the kit that was acquired by MoMA, won two MAKE’s Editor’s Choice award, and was featured on BBC, Inc and NYTimes and all in a span of 6 months.

So for those who are missing the perfect design-geek toy on their christmas shopping list, here’s a treat for you. Small pre-assembled circuits that snap together with magnets, no soldering, no wiring, no programming — just snap and play. Whether you want to make an interactive Christmas tree, a buzzing greeting card or just provide your kids with the gift of magic, we know littleBits is perfect for kids, geeky parents, and curious designers.

The starter kit has everything you need to get hooked: lights, sensors, vibration motor, wire, and from there you can grow the library…
We have a limited number of kits available, Improvements from v0.1 include better magnetic connectors, new custom batteries and screwdrivers, and nifty holiday packaging. But most important, we have reduced the price by 30%, we want to make littleBits accessible to all those that want the power of an engineer, without the steep learning curve (or breaking the bank!).