The result is littleBits, a company 29-year old Ayah founded last September. The company offers a variety of kits made up of modules, about the size of Lego bricks, for prototyping or for playing. The modules, which can be snapped together by means of small magnets to make larger circuits, have unique functions, such as light, sound, sensors, buttons, motors. No soldering, no wiring, no programming on computers is required to make the tiny circuit boards work; just snap and play and make things happen. Ayah likes to call her little circuits similar to the “popsicle sticks and pipe cleaners we used to use for crafts.” By this past Christmas, Ayah had found two parts manufacturers, one in China, the other in California, and managed to assemble 3,000 starter kits priced at $89.
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