Welcome to the world of Whitelabel goods. What’s that, you ask? Well, have you ever noticed how every hip California startup has a branded steel water bottle, without having had to go design a steel water bottle and figure out how to get someone to produce it, someone to supply the steel, someone to check the quality (and on and on)?
That’s because someone else has figured all of that stuff out, leaving only the selection of What Particular Things for the carrier or distributor – or whomever is going to slap a brand on and resell it.
I got to tour a whitelabel gallery (can’t say when, can’t say where) while out and about in China, and it’s positively creepy. Everything is incredibly.. familiar. And thus you realize that everything you’ve known and loved that formed the background and setting of your life was made in one place, waited here for someone to strike a deal and order in volume, then sent to the four corners of the earth for you to keep in your home. It’s also doubly disturbing to not find a brand anywhere — and to realize you are reflexively looking for them. Here’s a short video
This is why Adafruit doesn’t just “slap our logo” on just anything, there’s no value putting your own logo on every odd-and-end. Anyone can put their logo on anything, and when they do – it means nothing special. When you see the Adafruit logo it’s because we made it, or it’s special to us un some way, it’s something we’re proud of.
When we get “generic” products like cables, tools or high end stuff like our calipers from Mitutoyo, we’re not going to paste over our own logo all over those things. We’d rather make it clear who made what and when we do make something – we want you to love it, and know it came from Adafruit.
We are angry, frustrated, and in pain because of the violence and murder of Black people by the police because of racism. We are in the fight AGAINST RACISM. George Floyd was murdered, his life stolen. The Adafruit teams have specific actions we’ve done, are doing, and will do together as a company and culture. We are asking the Adafruit community to get involved and share what you are doing. The Adafruit teams will not settle for a hash tag, a Tweet, or an icon change. We will work on real change, and that requires real action and real work together. That is what we will do each day, each month, each year – we will hold ourselves accountable and publish our collective efforts, partnerships, activism, donations, openly and publicly. Our blog and social media platforms will be utilized in actionable ways. Join us and the anti-racist efforts working to end police brutality, reform the criminal justice system, and dismantle the many other forms of systemic racism at work in this country, read more @ adafruit.com/blacklivesmatter
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.