Although I trained as a designer, my work is always based on cultural anthropology. Any disruptive business model innovation has to be based on enduring, seismic changes in how people behave. You can find patterns in everything from economic statistics to seemingly benign sentiments on greeting cards. Don’t laugh–Hallmark captures the zeitgeist pretty darn fast.
The BIG BIG change I am watching now could be called many things, and contemporary thinkers I respect are coining various handles:
- Indie capitalism (Bruce Nussbaum)
- The Democratization of the Garage (Chris Anderson)
- The Open Source Hardware Movement (Many authors)
I call it Citizen Commerce ™.
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