It SXSW season – Adafruit was a presenter at SXSW and later keynoted the conference way back before open source hardware was a familiar term, it was a great way to spread the idea of sharing hardware to a big audience. It was also where Ladyada and Phil met (and did their first project, a bluetooth controlled Roomba, frogger bot). Here’s a post about that on the SXSW site. SXSW Stories 2012: The Ability to Change the World @ sxsw.com. Glenn Thomas writes –

“One of my favorite memories from SXSWi comes from 2006 when Sixth Street hosted a game of Roomba Frogger (immortalized by Daniel Terdiman on CNet.) A prank dreamed up from the real life meeting of Phil Torrone and Limor Fried at SXSWi, this coupling eventually blossomed into the global open source hardware powerhouse Adafruit. The feeling I always get in Austin in March is that everybody around you wants to do things and make things that are new and exciting using technology. It’s a place and moment every year where the people around you have the talent, the desire, and the ability to change the world.