The patient might have been under water too long. Only a few months old, the victim wasn’t responding.
A doctor, in green surgical scrubs, rushed to his sparkling clean operating room, hopeful the patient could be saved.
After thoroughly scrubbing and putting in some new parts, he tightened the last screw and pushed the power button. The familiar Apple logo filled the screen of the phone.
The chain of repair shops is one of many firms that have sprung up and build their business largely by repairing Apple devices. Far from the dingy, box-and-cord littered shops of the past, these businesses have taken on the Apple ethos with slick presentation and savvy brand building. Their customers come hoping to pay less for repairs than at Apple’s own stores.
“There are about 250 Apple Stores in the U.S., but there are millions of customers,” says Ross Newman, the 27-year-old founder of iHospital, based in Tampa, Fla. “They need somewhere to go to fix their products.”
Other repair shops range from iHospital to Cupertino iPhone Repair in the San Francisco Bay area, to Orlando, Fla.-based uBreakiFix Co. which has stores around the country including in Chicago and Los Angeles.
With so many iDevice out in the wild and eventually breaking, watch for more and more “repair shops”. Half of all U.S. households own at least one Apple product, according to CNBC’s All-America Economic survey.