August 27, 2012 AT 12:00 am
Hardware Disruption: Same Movie, Different Era
Hardware Disruption: Same Movie, Different Era.
Much talk lately about hardware startups on the rise.
Costs are coming down, Kickstarter is circumventing investors who are (were?) scared, and cool stuff is hitting the market in new and interesting ways.
But when you start to poke around, it becomes clear that the changes happening in the market are actually much more profound, and are mirroring a lot of what has happened with software startups since the late 1990s. Changes in creation, prototyping, production and distribution is making it more and more possible to thrive as a 4-person hardware startup and new ones seem to be launching every day.
I can’t overstate how exciting this is – consumers will get access to devices that more exactly fit their needs and producers will no longer need million-dollar retail distribution deals to survive.
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