It’s hard to know how many people feel like they’re shopping at a store when they’re backing projects on Kickstarter, but we want to make sure that it’s no one. Today we’re introducing a number of changes to reinforce that Kickstarter isn’t a store — it’s a new way for creators and audiences to work together to make things. We’d like to walk you through these changes now.
Wow! Big changes at Kickstarter.
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While I can understand that Kickstarter wants to shy away from becoming an outright store and be a place where people can put up projects and hopefully get funded. I guess they want to shield away from getting bad press when some projects don’t pan out. All understandable, and it seems like something a mandatory risk and challenges would really help with.
But what doesn’t make sense to me is how product renderings and simulations are prohibited for the design and hardware category. This doesn’t nurture projects that are not finished. It becomes very difficult for one to show where he’s going with his idea if he doesn’t have a production prototype. Stating that these simulations or renderings are not real and what they really represent would make sense. Do you have production quotes for these, did you start coding that UI or are they just pretty pictures that give a vague idea? Showing where the project currently is, is also a must in my mind.
IMHO Kickstarter is scared of projects like OUYA that gather 9G but are very nebulous as to what will be delivered and somewhat trick the backer into believing the project is further along than it really is. On the other hand, it seems to me like these rules are a bit too heavy handed and not very well thought out. Ultimately, it might lead to Kickstarter missing out on easy money in the future (say the 450,000$ they made with simply hosting their site and Amazon payment account on the OUYA compaing). Not that I would mind seeing some other crowd funding site getting the notoriety of Kickstarter as it’s only possibly for people in the US to get backing.
The rendering rules seem to outlaw new design. A better rule would be that if you want to show a rendering you must show the current prototype at the same time. That way the backer could assess the vision and the likelihood that it will come to fruition.