Debbie Sterling is the CEO of GoldieBlox, a construction toy for girls. On Core77:
Debbie Sterling was discouraged by the stereotypes that suggested that boys should play with Bob the Builder while girls were left to dress up Barbie. With 89% of male engineers in her program at Stanford, it was obvious that there was a gender gap in the field. But more notably, Sterling was aware that there was a significant gap in the formative space of play. Because of this, she was motivated to spend a year of research with over 100 children in order to develop GoldieBlox: a construction toy for girls.
“My goal in starting GoldieBlox is to give girls a positive female engineer role model to show them that they too, belong in the field of engineering. After all, engineers are building the technologies and devices that make our world a better place. The sad reality is that only 11% of engineers in the US are women. It’s about time we inspire our girls to help build the future too.”
GoldieBlox has just launched its interactive book and construction toy series that combines storytelling and building in a novel approach to encourage girls to play with construction toys.
The book and toy series stars “Goldie Blox,” the girl engineer character who builds simple machines to solve problems and help her friends. It introduces new engineering principles with each story, including lessons around wheels and axles, pulleys, force and friction.
The first book and toy in the series, “Goldie Blox and the Spinning Machine”, is perfect for ages 5-9 and retails for $30. The expected delivery date is February 2013.
Today is Ada Lovelace day! Celebrating the achievements of women in science, art, design, technology, engineering and math! Ada Lovelace Day is about sharing stories of women — whether engineers, scientists, technologists or mathematicians — who have inspired you to become who you are today. The aim is to create new role models for girls and women by celebrating amazing women making and doing cool things. If you’re looking for a worldwide Ada Lovelace Day event? Please visit the Finding Ada events page. Be sure to check out all our posts today and from previous years here of amazing women!
Today everything in the Adafruit store is 10% off, just use the code ALD12 on check out, use this code to pick something special person in your life that will spark her imagination for a lifelong career or hobby!
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Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
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