We decided to structure DIY.org as a for-profit startup because we know that if we create a tool that boosts kids’ creativity, that will be of tremendous value to parents. Rather than being a non-profit and begging wealthy donors to fund us, we aim to build a great service that parents are excited to pay for. We’ll never sell information about our users to advertisers and we’ll never allow advertising on the site. Membership to DIY.org will include embroidered skill patches that come in the mail once earned, and potentially a kit service as well. Using a majority of the site’s features will remain free for non-members. Also, we use a very flexible Creative Commons license for all the content uploaded to the site, and our team releases much of DIY’s platform as open source on a nearly weekly basis.