Limor Fried, founder of the New York DIY-invention powerhouse Adafruit Industries, Entrepreneur of 2012 – Keep your business focused on your passion, that’s where you’ll be able to lead your community. And per her own startup story, which she revealed on stage last week, you should also expect to take some risk. When Fried was at Massachusetts Institute of Technology for grad school, she redirected $10,000 in tuition toward her business of making DIY kits for electronic devices. The hope was that by the time that MIT came knocking for those funds, which her parents fronted for her education, she’d have more than enough to pay. Lucky for her, she did – and she also had a pretty neat business to boot. Last year, the company netted $10 million in revenue selling the DIY kits.
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