Mr. Sheridan managed to turn things around by taking an unconventional approach to marketing. He started putting information on his Web site that most pool builders — most business owners, in fact — are reluctant to divulge. He started talking about price. He acknowledged that some people had problems with fiberglass pools and that they were not for everyone. He published a list of the best pool builders in his area — and did not include his company on the list.
Good information is advertising.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Nottingham ‘internet of things’ firm facing closure @365_Agile @WirelessThings
Wearables — From floor to sword
Electronics — Can’t afford a current probe?
Biohacking — OpenHumans – Donate Your Data to Science
No comments yet.
Sorry, the comment form is closed at this time.