“Ten years ago, this was unobtainable. You know, this stuff was military industrial stuff, tens of millions for each sensor and today it’s pennies and it’s in your pocket,” said Chris Anderson, the CEO of the drone-making firm 3D Robotics, who was until fairly recently the editor of Wired magazine.
Anderson said his business model is simple — “the beauty of hardware is that the business model could not be more head-slappingly obvious. You charge more than it costs. That’s it.”
The company posts their designs online and charge around $500 to $700 to purchase a pre-built drone from them. For Anderson, the future of drones is about looking beyond military use and the stigma attached to them.