This is why I decided to visit the production facilities. The entire manufacturing process (except for certain purchased components) takes place in and around Strambino, Ivrea, in a context dominated by the small- and medium-sized companies that are typical of Italian industrial districts and of the “Made in Italy” phenomenon itself.
Ivrea’s history is another interesting part of the picture. The city was intimately tied to the presence of Olivetti, a company with a legacy of incredible electronics know-how, and an entire generation of experts. In fact, the Interaction Design Institute was established in a former Olivetti building randomly covered with blue tiles — just like the Arduino boards. The company still exists as a brand, but it is no longer involved in design and development. If Olivetti had not been there before, maybe Arduino would not exist today.
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I would like to see the Arduino team reach the level of innovation and competitive price points (over time of course) that Adafruit currently maintains.
They seem to be introducing some more complex items that do not have the software support out of the gate, again something Adafruit does well.
I don’t wish to be too critical of them but they are a business and should be agile while also ensuring customer satisfaction.