(image by Brendan Monroe via Nature)

An eye-opening piece in Nature about the cost of science publishing:

Michael Eisen doesn’t hold back when invited to vent. “It’s still ludicrous how much it costs to publish research — let alone what we pay,” he declares. The biggest travesty, he says, is that the scientific community carries out peer review — a major part of scholarly publishing — for free, yet subscription-journal publishers charge billions of dollars per year, all told, for scientists to read the final product. “It’s a ridiculous transaction,” he says.

Eisen, a molecular biologist at the University of California, Berkeley, argues that scientists can get much better value by publishing in open-access journals, which make articles free for everyone to read and which recoup their costs by charging authors or funders. Among the best-known examples are journals published by the Public Library of Science (PLoS), which Eisen co-founded in 2000. “The costs of research publishing can be much lower than people think,” agrees Peter Binfield, co-founder of one of the newest open-access journals, PeerJ, and formerly a publisher at PLoS.

But publishers of subscription journals insist that such views are misguided — born of a failure to appreciate the value they add to the papers they publish, and to the research community as a whole. They say that their commercial operations are in fact quite efficient, so that if a switch to open-access publishing led scientists to drive down fees by choosing cheaper journals, it would undermine important values such as editorial quality.

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Data from the consulting firm Outsell in Burlingame, California, suggest that the science-publishing industry generated $9.4 billion in revenue in 2011 and published around 1.8 million English-language articles — an average revenue per article of roughly $5,000. Analysts estimate profit margins at 20–30% for the industry, so the average cost to the publisher of producing an article is likely to be around $3,500–4,000.

Most open-access publishers charge fees that are much lower than the industry’s average revenue, although there is a wide scatter between journals. The largest open-access publishers — BioMed Central and PLoS — charge $1,350–2,250 to publish peer-reviewed articles in many of their journals, although their most selective offerings charge $2,700–2,900. In a survey published last year2, economists Bo-Christer Björk of the Hanken School of Economics in Helsinki and David Solomon of Michigan State University in East Lansing looked at 100,697 articles published in 1,370 fee-charging open-access journals active in 2010 (about 40% of the fully open-access articles in that year), and found that charges ranged from $8 to $3,900. Higher charges tend to be found in ‘hybrid’ journals, in which publishers offer to make individual articles free in a publication that is otherwise paywalled (see ‘Price of prestige’). Outsell estimates that the average per-article charge for open-access publishers in 2011 was $660.