How to Build a Spoon

How to Build a Spoon @ NYTimes.com.

Trevor and Isabel have full-time jobs. Once upon a time, their little idea would have remained just that — an idea. But Marcel, who had considerable small-manufacturing experience, was convinced that they could create a company to make the Spuni, as they quickly named it. First sketched in the spring of 2011, the Spuni saw its first prototype within two months. Using a 3-D printer, they went through a half-dozen prototype iterations until they felt they had the Spuni and its packaging exactly right.

To raise capital, they relied on crowd-sourcing, generating almost $38,000 by preselling Spunis on the Web site Indiegogo. Marcel, meanwhile, cut a deal with a small German manufacturer he had used before. When we spoke on Friday, he was just returning from Germany, where he had supervised the first quality tests. Within weeks, some 8,000 Spunis will be available for purchase. Marcel expects to be manufacturing 600,000 Spunis within a year’s time. If all goes according to plan, Spuni will be churning out around one million spoons a year by 2015.

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