Universal Everything created an installation to promote Nike’s latest technology, Flyknit. The four sides of a video cube stream a slightly altered version of the visitor’s reflection. Kinect cameras capture his presence and translate it in a swarm of colorful particles that follow the visitor’s movement. The installation was presented during the Milano Design week and will be touring the world through out October.
AMUSEMENT RATE: Nike is always great at surrounding itself with the best creative people in order to promote its products. This Universal Everything installation is no exception. The studio did a great job at combining Nike’s promotion needs with an artistic and interactive approach that would entertain the visitors. The freedom of movement brought by the Flyknit technology find a direct translation in the generative design piece created by Universal Everything.