Universal Everything created an installation to promote Nike’s latest technology, Flyknit. The four sides of a video cube stream a slightly altered version of the visitor’s reflection. Kinect cameras capture his presence and translate it in a swarm of colorful particles that follow the visitor’s movement. The installation was presented during the Milano Design week and will be touring the world through out October.
AMUSEMENT RATE: Nike is always great at surrounding itself with the best creative people in order to promote its products. This Universal Everything installation is no exception. The studio did a great job at combining Nike’s promotion needs with an artistic and interactive approach that would entertain the visitors. The freedom of movement brought by the Flyknit technology find a direct translation in the generative design piece created by Universal Everything.
Kinect hack / art / Nike & more.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Lessons Learned Scaling Airbnb 100X
Wearables — ABS ABC
Electronics — When do I use X10?
Biohacking — VICE Reviews The Internet’s Top Five Nootropics
No comments yet.
Sorry, the comment form is closed at this time.