How to Price Your Hardware Product.
“The mistake most hardware startups make is they don’t charge enough because they don’t think of the problems they will encounter at scale. They don’t calculate the real cost to deliver their product to a customer’s door, they leave no margin to sell through retail down the road when opportunities arise, and they can’t easily raise the price after it has been set.”
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One thing I’ve learned is that there will *always* be someone who thinks your product is overpriced, and that’s ok… as those people are not your target audience, and will not be your customers.
They’re probably makers anyway, and will just build their own. 😉