That elegant aluminum disc on her right wrist: that’s Shine, the “personal activity tracker” created by Misfit Wearables. Kalmar is the company’s data scientist.
Shine enters the crowded health monitoring field with a design centered around a simple question: Are you moving enough? It measures your activity and syncs with an iPhone app (with Android coming soon).
The 40-person company is based in Daly City, California, but has significant operations in Vietnam.
Shine, coming in June from Misfit Wearables.
Earlier this year, Shine completed a spectacularly successful crowdsourcing campaign on Indiegogo, raising $846k, more than eight times its original $100k goal. This was in addition to $7.6 million in VC funding the company raised in April, 2012. Now Misfit Wearables has 10,000 pre-orders to fill for a promised June delivery date. Retail price will be $99.
Like the rest of the company, Kalmar is focused on fulfillment. But she is also wondering what will happen after 10,000+ Shines are collecting and transmitting data from people’s wrists, necklaces, and pockets.
“My question is: What should we be doing with all this data?” she asks. “And how do we make it useful?”
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Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!