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RadioShack & MAKE co-branded products coming soon

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RadioShack Expands Partnership with Maker Media, Reveals Dozens of New Do-It-Yourself Products @ WSJ.com.

“Adding to the popular Make line of kits, like ‘Getting Started with Arduino’ the new cobranded product lineup from Maker Media and RadioShack combine Maker Media’s strength in cultivating and growing the maker movement with RadioShack’s strong retail footprint and DIY heritage,” said Dale Dougherty, founder and CEO of Maker Media. “Our new cobranded products are designed to give makers a path to making while they continue to develop their skills and push the limits of their creativity.” The new cobranded product lineup will be available in-store and online exclusively at RadioShack later this year. In addition, MAKE Magazine will join the MAKE book lineup and will be available in stores this fall.

RadioShack jumping completely in to the maker movement and Make as a stand-alone company co-branding with other brands – big moves in the maker business arena!


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