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May 20, 2013 AT 2:07 am

The Maker Movement Disrupts Brands, Provides Opportunities #makerbusiness

The Maker Movement Disrupts Brands, Provides Opportunities – Web Strategy by Jeremiah Owyang.

For my third year, I spent yesterday at the Maker Faire, in Silicon Valley.  Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before.  To put this into context, the maker movement is yet (another) disruption to brands… The maker movement empowers people to build their own products, and share with each other –rather than buying from brands.

Adding to that – Maker brands are causes and businesses that people want to support. Smart brands (like RedBull for example) work within the maker community in productive ways to empower makers to do and share cool projects.


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