Amazon’s CEO Jeff Bezos on 3D Printing: “Super interesting…but not a threat.” #3dthursday


While there have been a number of news pieces reporting Amazon CEO Jeff Bezos’s claim that 3D printing is “super interesting…but not a threat,” as you might expect there are some fun reactions and pushback from those who are in the middle of the “3D revolution.” (Also, some have pointed out that Bezos is a MakerBot investor, as well as other vendors from this space.)

Here’s a fun piece from solidsmack that brings up some provocative questions:

While 3D printing may not be disrupting entire distribution chains, there are quite a few people who will be printing their next iPhone case, or glasses, or headphones, or toy set…rather than purchasing one off of Amazon. While it may be a drop in the bucket, it is still real, and it is a threat. During the open-question session of last Thursday’s annual shareholder meeting for Amazon, CEO Jeff Bezos was pegged with the question of how 3D printing could disrupt Amazon’s distribution of products and reduce the need for traditional delivery methods. Here’s what he had to say.


“I think the answer to that is, not anytime soon…that’s far, far in the future.”

While current day 3D printers may be limited to few and specific materials, every day seems to bring rapid new developments that break down the barriers and change the rules of personal manufacturing. What if it isn’t about 3D printers creating complex objects but rather, a shift in the consumer mindset that simplifies everyday objects?

While citing the capabilities of 3D printing today, Bezos stated that you can’t build ‘interesting objects’ with limited materials. He specifically referred to a a toaster having dozens of materials that would come across as a ‘very complicated object’ for 3D printing whereas in the traditional manufacturing world it is actually quite a simple product:

“Any objects that get built in volume are already built very efficiently.”

There’s no point in arguing with Bezos about that. Even if you could theoretically print a toaster at home, the upfront costs of the materials alone would be too astronomical to even consider printing a toaster instead of picking one up for $29.99.

However the point here is that 3D printing isn’t just about recreating existing products—it is about creating new ones, and even, simple ones. While nobody will be creating a traditional toaster anytime soon, few people considered that we would be living in a time of 3D printed structures, either.

“It will be an exciting world, though, when it happens someday.”

To some degree or another, isn’t it already happening?

Read more.



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