“So if you are making a hardware product, what should you do about retail?
Staying out of retail is the first answer. Post your Kickstarter campaign and sell direct to the customer online through your own website or ecommerce channels like Amazon. This is a great way to build a healthy margin businesses while you figure out which initial marketing tactics are working. Once these sales channels are exhausted, retail is still a real option. Some of had success by launching their own stores, like Warby Parker and Chrome Industries, or in selling through existing retailers like Apple stores. Retail offers a touch-and-see experience that online can never provide.”
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, or even use Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for MakeCode, CircuitPython, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell with Google Hangouts On-Air is every Wednesday at 7:30pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
