DomiCopter Pizza delivery service

Here’s a video from a UK viral ad campaign shared with us by one of the Adafruit community members, Gary Mortimer.

The vid is fun, quite a technical feat, and also interesting considering how sincerely it behaves as an advertisement compared to projects like the Tacocopter and sillier, DIY-centric Burrito Bomber that inspired it. Great gear, but does this project have the “toppings” necessary to reach — and make a lasting impression — upon a viral audience?

Here’s a perspective on this entry in the drone-delivery trend from Suasnews.com:

Tacos, burrito bombers, beer and now pizza. A me too viral ad campaign from the UK arm of Domino’s pizza. Shoreditch ad agency T+Biscuits didn’t think too far out of the pizza box when creating this one.

“At Dominos we’re always looking to innovate and find new ways to deliver our pizza and a DomiCopter could fit the bill perfectly,” said Simon Wallis, sales and marketing director at Domino’s. “We are the number one pizza delivery company and we are committed to staying in that position.

“What better way to totally avoid the traffic than to fly – if anything this will now make us even quicker! We think it’s a great way to reinforce that Domino’s go to more lengths than anyone to deliver great pizza.”

Read More.


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