There are several reasons why video art is underexposed. Part of it has to do with the hard-to-shake reputation that video art is just too campy and esoteric — an opinion espoused by Jack Donaghy and anyone else who believes that art is exclusively paintings of men on horses. Another reason is the attitude that of a lot of influential, opinionated video artists share: they simply aren’t comfortable offering their wares to just anyone, and would rather sell the things they’ve made on glitzy-looking DVDs to a few collectors and museums, as they would a painting or a sculpture.
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