Being in Toys R Us is our first step towards proving to the world that engineering for girls is a mainstream concept. We are faced with an enormous opportunity and challenge: we must prove that GoldieBlox deserves to be on the shelves.
The odds are against us. We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet. Together, we must prove convention wrong. Here’s how you can help:
1) Go to your local Toys R Us and find GoldieBlox (it’s kind of like “Where’s Waldo?”)
2) Share this video with your friends on Facebook
3) Tweet or Instagram pictures of GoldieBlox on store shelves (#GoldieBloxintheWild)
4) Forward this email to 10 friends or family members
It’s time to march friends, family, and children into Toys R Us, look at the Barbies on the shelves, and then walk out with GoldieBlox instead.
Debbie + Team Goldie
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
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