Meet Rachel Law, a 25-year-old graduate student from Singapore, who has created a game that could literally wreak havoc on the online ad industry if released into the wild.
Her creation, called “Vortex,” is a browser extension that’s part game, part ad-targeting disrupter that helps people turn their user profiles and the browsing information into alternate fake identities that have nothing to do with reality.
People who use the browser tool, which works with Firefox and Chrome, effectively confuse the technologies that categorize web audiences into likely running shoe buyers, in-market auto buyers, or moms interested in cooking and football.
“It’s a way of masking your identity across networks,” said Ms. Law. Ad Age visited the recent Design and Technology Masters grad at Parsons New School in Manhattan, where she sat working on her laptop in a sun-filled yet desolate lab space dedicated to collaboration among design and tech students.
It’s a bit like the ad blocker extensions of yore, except it scrambles information to trick ad targeters, all in service of an addictive game deemed “Site Miner,” which allows players to fish for cookies visualized as sea creatures. Players can gobble up cookies Pac-Man style, creating a pool of profile information that has nothing to do with their actual web behavior.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Maker Business — Peloton to break ground at a new manufacturing campus in Ohio
Wearables — A costume and a photo op
Electronics — Ew! Sticky!
Python for Microcontrollers — Python on Microcontrollers Newsletter: New CircuitPython Releases, RP2040 Singles and more! #Python #Adafruit #CircuitPython @micropython @ThePSF
Adafruit IoT Monthly — Toddler Clock, Predictive Weather Station, and more!
Microsoft MakeCode — Arcade Beginner Skillmap
EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey
New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — NEW PRODUCTS – Terminal Block Breakout Module Board for Raspberry Pi Pico / Terminal Block Breakout Module for Raspberry Pi Pico – Screw Mount Version
Sorry, the comment form is closed at this time.