Adafruit will not be shipping orders Martin Luther King Jr. Day, Monday January 21, 2019. Any expedited orders placed after 11am ET Friday January 18 will go out Tuesday January 22.
0

This Student Project Could Kill Digital Ad Targeting

Rachellaw Vortex Siteminer

This Student Project Could Kill Digital Ad Targeting.

Meet Rachel Law, a 25-year-old graduate student from Singapore, who has created a game that could literally wreak havoc on the online ad industry if released into the wild.

Her creation, called “Vortex,” is a browser extension that’s part game, part ad-targeting disrupter that helps people turn their user profiles and the browsing information into alternate fake identities that have nothing to do with reality.

People who use the browser tool, which works with Firefox and Chrome, effectively confuse the technologies that categorize web audiences into likely running shoe buyers, in-market auto buyers, or moms interested in cooking and football.

“It’s a way of masking your identity across networks,” said Ms. Law. Ad Age visited the recent Design and Technology Masters grad at Parsons New School in Manhattan, where she sat working on her laptop in a sun-filled yet desolate lab space dedicated to collaboration among design and tech students.

It’s a bit like the ad blocker extensions of yore, except it scrambles information to trick ad targeters, all in service of an addictive game deemed “Site Miner,” which allows players to fish for cookies visualized as sea creatures. Players can gobble up cookies Pac-Man style, creating a pool of profile information that has nothing to do with their actual web behavior.


Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, or even use Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for MakeCode, CircuitPython, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Join 10,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

What do you want from CircuitPython in 2019?

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — A field guide to designing your PCBs, learned the hard way

Wearables — 5 meter fun

Electronics — Current limiting!

Biohacking — A Gene to Predict Modafinil Response

Python for Microcontrollers — Python snakes its way on the SparkFun SAMD21 Mini, Hackaday.io, 10k thanks, and Tim’s magazine #Python #Adafruit #CircuitPython @circuitpython @micropython @ThePSF @Adafruit

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



1 Comment

  1. This sounds brilliant, however I’ve been searching around the net and can’t find it. Any thoughts?

Sorry, the comment form is closed at this time.