Roman Stanek and Robert J. Moore had the same dream. The two entrepreneurs saw businesses collecting lots of data about their customers’ Web transactions and decided there could be a huge market in helping those businesses analyze the data to determine who their customers were and how best to reach them.
But while Mr. Stanek and Mr. Moore went after roughly the same market at roughly the same time, they differed in one critical aspect: how they financed their dreams. One quickly raised more than $50 million, while the other mostly self-financed, thus creating a rare opportunity to assess the difference venture capital can make and bring new perspective to an age-old debate.
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