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July 12, 2013 AT 6:00 am

“Hardware is hard” – Businessweek

0712 Pebble 630X420

Pebble Learns Why Most Startups Make Software – Businessweek.

If there’s a single lesson to take from the frustrations facing Pebble, the fabulously in-demand smart watch startup, it is this: Hardware is hard.


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