There is no USPS pickup on Monday Feb 15th, 2016 because of President's Day. USPS orders placed after 11am EST Fri February 12th will go out Tuesday February 16. UPS orders will ship as normal.

July 16, 2013 AT 3:00 am

Nordstrom Tracks Physical Customers with Phones

Screen Shot 2013 07 15 at 4 02 09 PM

Attention, Shoppers: Store Is Tracking Your Cell @NYTimes:

Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.


Check out all the Circuit Playground Episodes! Our new kid’s show and subscribe!

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground”Adafruit’s Apps!


Maker Business — Physical tutorials / video kiosks and more next to products in concept “store”

Wearables — 3D Print Authentic Cosplay Greebles

Electronics — Twist-tie Jumpers

Biohacking — “You can train your body into thinking it’s had medicine”

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.