“The message about the brand is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic,” says Cathy Cline. She’s in charge of marketing for Mattel’s girls’ brands — and sales have surged 56 percent this year, thanks to Monster High. “And it’s also one of the fastest growing brands within the entire toy industry,” Cline adds.
Mattel had no idea Monster High would — in just three years — become a billion dollar brand, says Kiyomi Haverly, vice president of design at Mattel. “Honestly, it was very surprising to us. We just noticed girls were into darker goth fashion.”
Make a robot friend with Adafruit’s CRICKIT – A Creative Robotics & Interactive Construction Kit. It’s an add-on to our popular Circuit Playground Express, FEATHER and other platforms to make and program robots with CircuitPython, MakeCode, and Arduino. Start controlling motors, servos, solenoids. You also get signal pins, capacitive touch sensors, a NeoPixel driver and amplified speaker output. It complements & extends your boards so you can still use all the goodies on the microcontroller, now you have a robotics playground as well.