Our proposal for a ‘digital show garden’ was duly granted a plot at Chelsea, and we named our garden Digital Capabilities, a nod to the great Capability Brown.
The primary aim was to reveal, in a thought-provoking manner, hidden conversations on social media to people who might not normally engage with such technology.
Chelsea provided the perfect setting for our experiment: a place with a vast audience, but hardly a hotbed of digital innovation.
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