Edward Belden built a mobile version first as a proof of concept. It was so popular that Belden—who had always dreamed of running an ice cream store someday, probably after he retired—decided that “someday” was now. He launched a Kickstarter to found Peddler’s Creamery as a Benefit Corporation, where the employees participate in the profits right alongside him, and the “triple bottom line” includes values like sustainability and sourcing local ingredients.
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