Debbie Sterling didn’t know what engineering was when her high-school math teacher suggested it as her college major. She would eventually become not only an engineer but the inventor of a popular girl-friendly engineering toy poised to disrupt the “pink aisle” of toy stores.
The success of her toy, GoldieBlox, is one that even industry analysts could not have predicted. Born of a conversation among women engineers about how to grow their numbers, the toy went from Kickstarter crowdfunding project to the shelves of Toys ‘R’ Us in less than nine months. The toy, which combines a storybook about a girl engineer and her friends with a construction set, had $1.5 million pre-sales by the end of theKickstarter campaign, and sold about 50,000 as of early July 2013.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — The Essential Guide to Electronics in Shenzhen
Wearables — Lithium Batteries: a soft touch goes a long way
Electronics — Capacitor Polarity Markers
Biohacking — Can Gizmos Cure Insomnia? – The New Yorker
No comments yet.
Sorry, the comment form is closed at this time.